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Common Philosophy Of Mitsubishi Electric Group Companies

Three Principles

The Three Principles
Provision of reference: Mitsubishi Archives
Mitsubishi group companies are breathtakingly diverse and involved in a vast range of businesses. Yet, despite this great diversity, all Mitsubishi group companies maintain one common philosophy “Three Principles” that continue to underlie their activities, even after more than 150 years.
Shoki Hoko
Global Understanding Through Business
"Ritsugyo Boeki"

Expand business, based on an all-encompassing global perspective.

Shoji Komei
Integrity & Fairness
"Shoji Komei"

Maintain principles of transparency and openness, conducting business with integrity and fairness.

Ritsugyo Boeki
Corporate Responsibility to Society
"Shoki Hoko"

Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.

Mitsubishi Elevator (Thailand) Co., Ltd.


We will contribute to the society by providing safety, the best solution and sustainable value for people’s mobility and accessibility with safe, comfortable, high-quality, and innovative services and products.



“The BRAND of CHOICE” represents our commitment to being the industry leader to be continually chosen by stakeholders through successive generations with trust in our safe, high-quality, and innovative services and products.

Mitsubishi Electric Corporation


We, the Mitsubishi Electric Group, will contribute to the realization of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.

Our Values

Trust TrustWe develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers, and employees working together.
Quality QualityWe ensure the satisfaction of society and customers by providing products and services of the best quality.
Technology TechnologyWe provide society with new value by enhancing technology and onsite capabilities.
Ethics and Compliance Ethics and ComplianceWe act with high ethical standards and comply with laws and social norms.
Humanity HumanityWe prioritize health and safety, promote diversity and respect personalities and human rights.
Environment EnvironmentWe strive to protect and improve the global environment, doing so in harmony with nature.
Society SocietyWe contribute to the development of a better society as a corporate citizen.


changes for the better

“Changes for the Better” represents the Mitsubishi Electric Group’s attitude to "always strive to achieve something better," as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating "an even better tomorrow."