MITSUBISHI ELECTRIC Changes for Better | THAILAND บริการลิฟต์ (ลิฟท์) บันไดเลื่อน ฯลฯ
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Corporate Mission

Three Principles

Mitsubishi group companies are breathtakingly diverse and involved in a vast range of businesses. Yet, despite this great diversity, all Mitsubishi group companies maintain one common philosophy “Three Principles” that continues to underlie their activities, even after more than 150 years.
"Shoki Hoko" - Corporate Responsibility to Society -
Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment.
"Shoji Komei" - Integrity & Fairness -
Maintain principles of transparency and openness, conducting business with integrity and fairness.
"Ritsugyo Boeki" - Global Understanding Through Business –
Expand business, based on an all-encompassing global perspective.

The Three Principles
Provision of reference: Mitsubishi Archives


We, the Mitsubishi Electric Group, will contribute to the realization of a vibrant and sustainable society through continuous technological innovation and ceaseless creativity.

Our Values

We develop relationships based on strong mutual trust with all stakeholders including society, customers, shareholders, suppliers, and employees working together.
We ensure the satisfaction of society and customers by providing products and services of the best quality.
We provide society with new value by enhancing technology and onsite capabilities.
Ethics and Compliance
We act with high ethical standards and comply with laws and social norms.
We prioritize health and safety, promote diversity and respect personalities and human rights.
We strive to protect and improve the global environment, doing so in harmony with nature.
We contribute to the development of a better society as a corporate citizen.


changes for the better "Changes for the Better" represents the Mitsubishi Electric Group’s attitude to "always strive to achieve something better," as we continue to change and grow. Each one of us shares a strong will and passion to continuously aim for change, reinforcing our commitment to creating "an even better tomorrow."